AI Strategy & Training

How to Hire an AI Automation Consultant in Melbourne

Quick answer

An AI automation consultant in Melbourne finds where your current way of working costs time, then builds software that does that work for you.

  • Compare them on proof, ownership and support, not slogans
  • The cost depends on how many systems connect
  • Start with a short paid trial
  • Own every account they build in
Luke Marinovic smiling with his hand on his chin at a steel desk, laptop open.

The quickest way to sort Melbourne AI consultants is to ask who owns the accounts when the work is done. A good one sets everything up in your name, and a weak one keeps the keys.

This guide shows how to compare consultants, what drives the cost, and what to ask before you sign.

What does an AI automation consultant actually do?

An AI automation consultant maps how work moves through your business, then builds software to do the repeating parts. Most of that is workflow automation, which means software that moves information between your apps and does the next step for you.

The AI part handles the messy input. It reads an email, a PDF or a form and decides what kind of job it is. Plain rules then do the rest, like creating the invoice or booking the visit. Our guide to what AI automation is explains the difference in more detail.

You don't need to know where to start before you call one. Deloitte Access Economics found one in three businesses not using AI don't know where to start. Finding that starting point is the first job. UnderCurrent Automations does it through our AI automation service in Melbourne and for small businesses across Australia.

Do you need a consultant, or can you do it yourself?

You can do it yourself when one app already does the job, and you need a consultant when the work crosses several apps. If your accounting software can send payment reminders, switch them on before you pay anyone. Our list of the top small business automation tools shows what you can set up alone. Eligible SMEs in priority sectors can also get free one-on-one help from the government's AI Adopt Centres.

Handle it in-house if

  • One app already has the feature you need
  • The task follows the same steps every time
  • Someone on your team enjoys setting up tools

Hire a consultant if

  • The work moves between three or more apps
  • The input is messy, like emails, PDFs or photos
  • Nobody has time to build it and look after it

How do you compare workflow automation consultants in Melbourne?

Compare workflow automation consultants on proof of similar work, who owns what they build, and how they price and support it. Their slogans will sound alike. Ask each one the same questions and compare the answers.

What to check A good answer A red flag
Proof A similar build, with the time it saved Logos and adjectives only
Ownership Everything is built in your accounts It runs in their accounts
Pricing A fixed fee for each phase Open-ended hourly billing
Ongoing support Optional, with a clear scope Locked in from day one
Who builds it The person you spoke to, or a named builder Nobody can say
Your data They ask what customer data it touches They never ask

Location matters less than you'd think. Whether they work from the Melbourne CBD, elsewhere in Victoria or the Mornington Peninsula, they can map your process over a video call. What matters is whether they've built something like your job before, and whether they can show you the result.

Who should own the automation once it's built?

You should own every account, login and workflow an AI automation consultant builds for your business. If the automation runs in their accounts, you can't change consultants without starting again.

Give the consultant their own login, not yours, and turn on multi-factor authentication. Remove their access when the work ends, and keep a list of every tool they connected. The Australian Cyber Security Centre publishes questions to ask any managed service provider before you give it access to your systems. Most of them suit a consultant too.

Customer data needs the same care. The OAIC says most businesses with an annual turnover of $3 million or less aren't covered by the Privacy Act. Health service providers are covered whatever their turnover. A good consultant asks which of your workflows touch personal information before they build anything.

Luke Marinovic seated in a steel chair with his legs crossed, looking at the camera.

What does it cost to automate onboarding, invoicing and service requests?

The cost of automating a few core workflows like onboarding, invoicing and service requests depends on how many systems they touch, how messy the input is, and how much ongoing support you want. Workflow automation inside one app costs far less than one that links your CRM, your accounting software and your inbox.

What drives the cost

  1. How many apps each workflow connects
  2. Whether the input is tidy, like a form, or messy, like an email
  3. How many exceptions the workflow has to handle
  4. Whether you want ongoing support once it's live

UnderCurrent Automations scopes this in three parts. A short paid trial maps one process, such as customer onboarding, and builds a small first piece. Then each build phase gets a fixed fee, agreed before work starts. Ongoing support is an optional retainer, not a condition of the build.

Is an AI automation consultant worth it?

An AI automation consultant is worth it when the yearly cost of the manual work is bigger than the build fee. Work out what the job costs you now before you look at any quote. Here's a worked example, not a client result, so swap in your own numbers.

What one manual job costs in a year an example

  • Hours a week your team spends on it, 10
  • × What an hour of staff time costs, $60
  • × Working weeks a year, 48
  • = What the job costs a year, $28,800

That cost comes back every year you leave the job alone. If you're not sure of your own hours, work out what your manual processes cost first. The MYOB Business Monitor found 54% of SMEs using AI say it saves them time.

How does an engagement with an AI automation consultant run?

A good engagement starts small, proves one result, then grows one phase at a time. You should see something working before you commit to the full build.

How an engagement runs

  1. A short call about where your week goes and what it costs you
  2. A paid trial that maps one process and builds the first piece
  3. A fixed-fee build for the first phase, in your own accounts
  4. A check of the hours saved against what you expected
  5. The next phase, or an optional retainer for ongoing support

Trust is the reason many owners hold off. The National AI Centre found about 65% of SMEs not using AI distrust its decisions or want to keep human control. A staged build answers that, because a person checks each phase before the next one starts. It's how we run our own builds too.

What does a finished build look like?

A finished build takes one job off your team's plate and keeps doing it every week without a reminder. Here's one that UnderCurrent Automations, a Melbourne business, built.

Luke Marinovic seated side-on at his desk, phone to his ear, mid-conversation, laptop open beside him.

At a SaaS company, researching prospects by hand was eating the sales team's week. Every call needed background on the company first. UnderCurrent built a sales research automation that gathers that research before the call. Over the engagement it saves about 10 hours a week of research. The same approach suits invoicing and service requests. Find the job that repeats, then count the hours it saves.

If you'd like to know where your current way of working costs you most, book a free 30-minute call with UnderCurrent Automations in Melbourne. We'll map one process with you and tell you straight whether it's worth automating. Book a call.

Frequently asked questions

What's the difference between an AI consultant and an automation consultant?

An AI consultant usually advises on strategy, models and new AI products, while a workflow automation consultant builds workflows that do your repeating work. Most small businesses need the second kind first. An AI automation consultant does both on a small scale, using AI only where the input is messy, like emails or PDFs. If a consultant talks only about strategy and never about what they'd build, they're the first kind.

Should I hire a freelancer or an agency for business automation?

A freelancer or an agency can both do business automation well, so judge the person doing the work, not the size of the firm. A freelancer is often quicker to start and talks to you directly. An agency may cover more skills and holidays. Either way, ask who will build your workflow, who supports it after launch, and whether everything is built in accounts your business owns.

Can I start with one small automation and add more later?

Yes, starting with one small automation and adding more later is the lowest-risk way to automate a small business. Pick the job that repeats most often and follows the same steps every time, like sending invoices. Run it for a few weeks and check the hours it saves. Then choose the next job using what you learned, because the first build shows you where the next hours are hiding.

Which AI tools do automation consultants use?

Automation consultants use a mix of AI models and workflow tools, and a good one picks them to suit your apps, not their habits. At UnderCurrent Automations we use Claude for our own work. We're open to changing models, but we don't switch every month, because relearning wastes the time AI is meant to save. Ask any consultant which tools they'll use, and why.

Do I need an automation consultant who is based near me?

No, you don't need an automation consultant based near you, because most of the work happens over video calls and shared screens. Hiring someone in Melbourne still helps if you'd like them to visit your site or sit with your team for a day. What matters more is proof of similar builds, clear pricing and support you can rely on. Ask for a short call before you decide.

Published
Luke Marinovic
Luke MarinovicFounder, UnderCurrent Automations

Hey, I’m Luke, founder of UnderCurrent Automations.

I started UnderCurrent after watching Australian small businesses grind through work they didn’t have to. Now I build the systems that take it off their plate, from lead follow-up and invoicing to the search work that gets a business named by Google and ChatGPT, with most builds live in 14 days.

At UnderCurrent, we build with purpose. We care how something looks, but more about whether it keeps working when nobody’s watching. If your business has outgrown its admin and you want a partner who gets it, let’s talk.

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