Glossary · 18 terms

The words behind AI search & automation.

Plain definitions for the terms we use with clients — search disciplines, automation tools, the workflows that save the hours, and the Australian regulators that set the rules. Every entry is one screen, with sources.

8 terms

Disciplines

AI Automation

Software that uses an AI model to run repetitive business work autonomously, lead replies, scheduling, invoice chasing, that would otherwise need a person reading the input and deciding what to do.

AI Search Optimisation

The discipline of getting your business found and cited across AI-powered search, Google AI Overviews, ChatGPT, Perplexity, Claude and the AI agents that browse for users.

Answer Engine Optimisation (AEO)

Structuring your content so an answer engine (Google AI Overviews, Perplexity, voice assistants) extracts a direct answer from your page and presents it as the answer.

Business Process Automation (BPA)

Using software to run a defined business process end-to-end, invoicing, onboarding, ticket triage, without a person performing each step manually.

Generative Engine Optimisation (GEO)

Getting your business named and cited inside AI-generated answers from tools like ChatGPT, Perplexity and Google AI Overviews, instead of ranked as a blue link.

Local SEO

The discipline that wins the Google local pack, nearby organic results, and AI answer citations for geographic-intent queries like "buyers agent Camberwell".

Marketing Automation

Software that runs marketing tasks, email sequences, lead scoring, retargeting, social posting, on triggers rather than a person sending each one manually.

SEO (Search Engine Optimisation)

The discipline of making your site understandable to search engines and worth visiting to users, now applied across Google's blue links, AI Overviews, ChatGPT citations and answer engines.

2 terms

Workflows & techniques

FAQ Schema (FAQPage)

The structured-data type that marks up question-and-answer content so search and AI engines can extract Q&A pairs directly, even after Google deprecated the FAQ rich result in May 2026.

Schema Markup (Structured Data)

A shared vocabulary that tells search engines and AI tools what each element on a page is, enabling rich results, entity recognition, and clean AI citations.

3 terms

Tools & platforms

AI Agent

An AI system that decides its own next step, picks the right tool, and runs a multi-step task on a person's behalf, like booking a meeting or chasing an invoice, without being scripted step-by-step.

ChatGPT Search

OpenAI's built-in web search inside ChatGPT, launched 31 October 2024, which answers a query from current online sources and cites publishers in-line.

Google Business Profile (GBP)

Google's free listing that controls how a local business appears in Google Search, Google Maps and the local 3-pack, including name, address, hours, photos and reviews.

5 terms

Regulators & compliance

AFCA (Australian Financial Complaints Authority)

The single external dispute resolution scheme for financial services and credit complaints in Australia, established 1 November 2018, with binding decision authority up to current monetary caps.

Compliance

AHPRA (Australian Health Practitioner Regulation Agency)

The national agency that registers and regulates 16 health professions in Australia under the Health Practitioner Regulation National Law, with 959,838 registered practitioners as of June 2025.

Compliance

ASIC (Australian Securities & Investments Commission)

Australia's integrated corporate, markets, financial services and consumer credit regulator, the agency that grants the licences mortgage brokers, financial planners and credit providers operate under.

Compliance

Australian Credit Licence (ACL)

The ASIC-issued authorisation under the National Consumer Credit Protection Act 2009 that lets a business provide credit, finance broking or credit assistance to consumers in Australia.

Compliance

Best Interests Duty (BID)

The legal duty on mortgage brokers and other credit assistance providers, commenced 1 January 2021, to act in the consumer's best interests and prioritise consumer interests in any conflict, enforced by ASIC under the National Consumer Credit Protection Act 2009.

Compliance

18 terms

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