The AI automation agency for Australian small businesses

We build with:
ChatGPTClauden8nGmailSlackNotionLinkedInInstagramWhatsAppHubSpotStripeZapierChatGPTClauden8nGmailSlackNotionLinkedInInstagramWhatsAppHubSpotStripeZapierChatGPTClauden8nGmailSlackNotionLinkedInInstagramWhatsAppHubSpotStripeZapier
01Why now

Someone in your market has already figured out AI.

Australian small businesses are losing ground to competitors who started using AI first. The good news: the tech is the easy part. You still have time to catch up.

You built your business the right way. Real customers. Real relationships. A team you trust. Now a competitor in your market replies faster, quotes faster, and grows without hiring. You can feel deals starting to slip.

You’re not imagining it.

Their developers code with AI. Their support is 95% AI-handled. Their ops team gets twice as much done. Their proposals go out same-day.

They’re not smarter than you. They just wired AI into their business first.

If nothing changes, the gap grows. Slow at first. Then all at once. Customers, staff, margin, gone to whoever moved first.

The tools are cheap. Everyone has them. The real work is fitting AI to your people, your processes, and your systems. That is what UnderCurrent Automations builds.

Choose whether you disrupt your industry, or get disrupted by it.

See what we’d automate first
02Why UnderCurrent

Your business grows. So do the systems.

UnderCurrent sticks with you. We build your first automations, adjust them as the business changes, and add new ones when priorities shift. Everything we build is yours. We only win when you win.

Let's talk
03The case

The case for automation, in three numbers.

Three stats every Australian small-business owner should read before the next hire. All conservative.

Revenue
+34%

Businesses that automate outgrow the ones that don’t.

Companies running real automations see 34% higher revenue growth than the ones still handling it by hand.

Time
10h

Ten hours a week, every week, back in the founder’s calendar.

Across sales, ops, and marketing, mature automations return 6 to 16 hours a week. Ten is the conservative floor.

Uptime
24/7

Your operations don’t clock off when you do.

Workflows qualify leads, send invoices, and chase follow-ups while you sleep. Weekends and holidays included.

04Our services

What we specialise in.

Custom automation systems that give you 15+ hours a week back. No off-the-shelf shortcuts. No lock-in.

Lead Generation

Lead Generation

Lead generation automation that finds prospects, writes personalised outreach, and keeps following up until someone replies.

  • AI cold email at scale
  • Lead capture and qualification
  • Automated follow-up sequences
Learn more

Sales Automation

Every step from lead to closed deal, automated. CRM stays clean. Nurture runs itself. Pipeline reports make sense.

  • CRM automation and data hygiene
  • AI lead nurture sequences
  • Pipeline reporting dashboards
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Frontend Experiences

Websites and landing pages built to convert. Interactive demos that work like sales tools. Fast, credible, built to rank.

  • Marketing websites and landing pages
  • Interactive product demos
  • Conversion-focused redesigns
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SEO & AI Visibility

SEO tuned for both Google rankings and AI search. The same work that earns rankings earns citations in ChatGPT, Claude, and Perplexity.

  • Technical and content SEO
  • AI search optimisation (AEO, GEO)
  • Citations in ChatGPT, Claude, Perplexity
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AI Strategy & Training

AI strategy and training sized to your business. Workshops, audits, and roadmaps that fit your team’s workflow and tools.

  • AI workshops and team training
  • 90-day AI roadmaps
  • Tool selection audits
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Custom Integrations

Business process automation that connects the tools you already use. Custom APIs, multi-tool agents, and workflows that survive version updates and staff changes.

  • Custom API integrations
  • Multi-tool AI agent systems
  • Workflow automation across your stack
Learn more
05About us

Founded in Melbourne, 2026.

Hi, I’m Luke. I started UnderCurrent Automations, a Melbourne AI automation agency, after watching too many Australian small businesses grind through work the way they’d always done it, because no one had stopped to ask if they still had to. The answer, most of the time, is no. Automate the repetitive, and what’s left is the work that moves things forward: revenue, creativity, time with the people you like.

Today we run lead generation, sales automation, and business process automation for Australian tradies, consultants, allied health practices, and business services. Most builds go live in 14 days.

06The shift

The difference between a busy week and a compounding one.

Most Australian small businesses lose five to fifteen hours a week to manual work. Automation reclaims it across five pillars: lead generation, sales automation, front-end experiences, SEO and AI visibility, and custom integrations.

Before· Manual, today

Chasing cold lists, guessing who’s ready.

  • 6 hrs/wkscraping LinkedIn for contacts
  • 40%of replies go to unqualified leads
  • 3 daysavg. response to a warm inbound
  • 1 toolCRM, spreadsheets, inbox out of sync
A founder’s half-day every week, gone.
After· Automated, with us

Qualified pipeline arrives while you sleep.

  • 12 min/wkreviewing a pre-scored shortlist
  • 94%match rate on ICP before outreach
  • 8 minmedian response to inbound
  • One viewCRM, enrichment, inbox, calendar
Five hours back. Every week. Forever.
Want to know which pillar would pay back first for your business? We’ll do the audit.
Book a free audit
07How we work

From first call to launch.

Four stages, no surprises. Fixed scope, weekly check-ins, and a working system at handover. Most builds go live in 14 days.

1

Funnel map audit

A free 30-minute session where we audit your funnel, identify bottlenecks, and map the highest-value automations.

2

Proposal

Scope, timeline, and fixed price up front. No surprises, no hourly billing. You know what you’re getting.

3

Project

Our team builds, tests, and deploys your systems. You get weekly updates and a working product at handover.

4

Ongoing management

Optional retainer for monitoring, optimisation, and iteration. Most clients see compounding returns over time.

08Common questions

The questions that come up before anyone decides. Answered straight.

The questions we get asked most, before anyone writes a cheque.

What is UnderCurrent Automations?

UnderCurrent Automations is a Melbourne-based AI automation agency that builds custom workflow systems for Australian small businesses. We plug into the tools your team already uses (Xero, HubSpot, Gmail, Notion, Slack, Google Workspace, n8n) and automate the repetitive work behind them: lead follow-up, invoice chasing, review requests, inbox triage, reporting. You keep working the way you always have. The admin runs itself underneath.

Will this work for my type of business?

We work with service-based businesses across four verticals: tradies (plumbers, electricians, builders, landscapers), business services (accountants, agencies, bookkeepers), consultants (coaches, strategists, advisors), and allied health practitioners (physio, chiro, psychology, dental). If your team does repetitive work and has customers, there’s a system inside it that can run itself. The free audit shows you which parts first.

I’m not tech-savvy. Will I be able to manage it?

You don’t manage it. We build the system, connect it to your tools, and monitor it as it runs. When something changes in your business or one of your apps releases an update, we handle the fix. Most clients never open a settings panel. Your job is to tell us what you want changed. Our job is everything else.

How does this work with the tools we already use?

We connect directly into the software your team already runs. Xero or MYOB for invoicing, HubSpot or Salesforce for CRM, Cliniko or Halaxy for allied health bookings, Shopify for retail. Gmail, Outlook, Slack, Notion, and ClickUp for the daily grind. Nothing changes about how your team works. The automations sit underneath, so the results land without anyone pushing a button.

What does it cost?

Flat pricing, no hourly billing. Starter project builds start at $1,500 for a single workflow. The Growth retainer starts at $1,200 a month for ongoing builds and optimisation. Done-with-you guidance starts at $500 a month if your team wants to drive the work. Every quote is fixed before you commit. The free audit shows which option fits and the projected return against the build cost.

How long until we see results?

Most clients notice the first automations running inside two weeks. Full systems typically go live in 4 to 6 weeks once requirements lock, depending on the integrations involved. We’ve built these workflows before, the wiring isn’t from scratch. The audit maps out what ships first, what ships second, and when each piece starts paying back.

What if it doesn’t save me as much time as you say?

You see the numbers before we build anything. In the audit, we walk through the exact tasks we’ll automate, the hours they’ll save, and the revenue they’ll recover. If the projected saving doesn’t justify the work, you keep the audit, the call is free, and we part ways. Our zero-risk guarantee: if we can’t find at least five hours a week to automate in the audit, you owe us nothing.

Do we own the automations, or are we locked in?

You own everything. Every workflow we build sits inside your accounts, on your logins, wired to your data. If you ever want to take it in-house or walk away, the system stays with you. No vendor lock-in, no black-box tools you can’t access. Ongoing maintenance is a service you choose to keep, not a cage you can’t leave.

Do you work outside Melbourne?

Yes. UnderCurrent Automations is Melbourne-based, but delivery is fully remote, so we work with clients in Sydney, Brisbane, Perth, Adelaide, and regional towns across every Australian state. Each major city has a dedicated page with regional context if you want the detail. The process itself is the same wherever you are: a video audit, a remote build, and ongoing support through the channels you already use.

Ready to get your afternoons back?

Book a 20-minute call. No slides, no pitch — just a look at where automation pays back first.

Let's talk