UnderCurrent is a small studio in Melbourne. We build the systems that keep a business moving: the automation, the website, the search, and the plan behind them. Most of our clients are in Australia, some are overseas. All of them deal with one person, start to finish.
UnderCurrent is run by Luke Marinovic. Strategy, design, code and automation, done by the same person, so nothing gets lost between the one who understands the problem and the one building the fix.
Before UnderCurrent, Luke spent years inside businesses watching good people lose their days to admin a computer should be doing. He started UnderCurrent to fix that for small businesses, one process at a time.
We take on a handful of projects at a time, so each one gets built properly, tested on real jobs, and handed over with the documentation to run it without us.
Melbourne is home. The work goes wherever the client is: across Australia, and overseas. The tools are the same, the standard is the same, and so is the person on the other end of the email.
The person who understands the problem is the person who builds the fix. No account manager, no handoff.
You see it early and often, so it fits how your team actually works, not how we imagined it.
If we can't explain it in a sentence, we're not ready to build it. Documentation you can read, not a developer's notes.
Systems that run when we're not in the room, and the training to change them yourself. We stay until it's routine.
Builders, clinics, groomers, creatives. Most in Melbourne, some across Australia, a few overseas. The ones below are the ones with work you can see.
Numbers, not adjectives. The record behind the work: what has shipped for the businesses we work with, how many of them stayed after the first project, and what the systems gave back once they were running.
