Helping Australian small businesses grow revenue through AI automation.
UnderCurrent Automations is an AI automation agency in Melbourne, Australia. We work with Australian small businesses in trades, business services, consultants, and allied health practitioners.
Get found online
AI search, SEO, and content automation that put your business in front of the people already looking. Google, ChatGPT, Perplexity, all of it.
Turn traffic into revenue
Lead capture and sales automation that turns traffic into booked calls and paid invoices. Every lead chased, every follow-up sent.
Build AI capability
AI training and strategy consulting for teams that want to build it themselves. Real workflows, not workshop theatre.
I build AI systems that give small businesses their time back.
I'm Luke Marinovic, an AI automation consultant based in Melbourne, Australia. I founded UnderCurrent Automations in 2026 after watching too many teams grind through work the way they'd always done it, because no one had stopped to ask if they still had to. The answer, most of the time, is no.
Automate the repetitive, and what's left is the work that moves things forward. Revenue. Creativity. Time with the people you like. That's the whole idea.
Where we've been. Where we're going.
An honest account of how we got here, what it took, and what comes next.
Founded in Melbourne
UnderCurrent Automations went live in February 2026. Built in Melbourne around a specific bet: that the right automation could give a small business owner back a working day every week.
First clients served
First paying clients came in. Workflows ran in production for the first time. Work that used to eat a morning started running before the kettle boiled. The thesis held.
First product shipped
April 2026: the SEO and AI search ranking engine went live, keeping client sites visible on Google, ChatGPT, and Perplexity. The rest of the automation stack for trades, business services, consultants, and allied health practitioners is in active build.
Scaling across Australia
More clients across more industries. The goal is simple: make any Australian small business that wants a working automation system able to get one in days, not months.
Want to be part of what's next? Let's talk.
Get in touch