UnderCurrentAutomations

Google & AI Search

Let's chat
Why it matters

If they can't find you, they call someone else.

Think about the last time you needed a plumber. You picked up your phone. You looked at the first few results. You called one of them. That is how most people pick a local business now.

Here is what's changing. More people ask an AI instead of typing into Google. And when Google puts its own AI answer at the top, most people read it and stop. So it is not enough to be on the list. You want to be the one the answer names.

92%of Australians who shop online use search or a shop's site to find what they want
12%of Australians say an AI tool is now their main way of finding things online, up from 5%
Halfas many clicks on websites when Google puts its own AI answer on top
The problem

Five things we hear when people can't find you.

01

Not on the map

Type your trade and your suburb into Google. A shop three streets over comes up. You don't.

02

An old Google page

Wrong hours. An old number. One review, from 2019. That page is the first thing people see.

03

Only found by name

Type your business name and the site comes up. Type the job you do and it doesn't.

04

They asked an AI

A customer says they asked ChatGPT for someone local. It gave them three names. Yours wasn't one.

05

Reports, no phone calls

The last agency sent graphs that all went up. The phone rang the same as it always did.

What it is

Being the one that comes up when someone looks.

Someone near you needs what you do. They pick up their phone and ask. Our job is to make sure they find you. On Google's map, on the results page, and now inside AI answers. This is the work people used to call SEO.

The change is who they ask. Plenty of people now ask ChatGPT, or read Google's own AI answer and stop there. The good news is it is the same work either way. Fix what Google knows about you. Write pages that answer real questions. Then both start naming you.

Your Google page

Hours, photos, reviews, the pin on the map. Most people see this before your website.

Your website

The pages people land on. One for each job you do, so Google knows what to show.

The questions

People ask the same things before they book. We write the page that answers each one.

AI answers

Written plain and clear, so an AI can pick your business out and name it.

How we work together

Built with you, not delivered to you.

  1. Talk

    What you do, where you do it, and who you want ringing you.

  2. Map

    Where you come up today and where you don't, in a page you can read.

  3. Build, together

    The Google page, the website, the words. You see it as it goes.

  4. Stay

    A report you can read, and the work carries on month to month.

What the build includes

Everything that goes into getting found.

The search mapWhere you come up now, for what, and who sits above you.
Your Google pageFixed and filled in. Hours, photos, services, reviews, all of it.
A page per jobOne page for each thing you do, not one page for the lot.
The questions, answeredWe write what people ask before they pick up the phone.
The fixes underneathSpeed, links, page titles. The plumbing, so Google can read the site.
A monthly reportWhat moved, what we did, what's next. One page, plain words.
Our workAll work

Two recent projects. Open one for the breakdown.

Alternative Medicine

Google & AI Search

The Google page sorted, a page for every treatment, and words written for Google and for AI answers.

3Xtraffic, 50% more bookings, 28 Maps Rank 1s

Trades

Local search for a trades business

A Google page kept up to date, a page for each job they do, and answers to what customers ask first.

Resultto confirm

How it works

    Testimonial
    We came for one automation and ended up with a system we actually understand. The team runs it themselves now.
    EdwardPractice manager, Business

    Why usOne person does the digging, writes the pages and reads the numbers. No content farm on the other side of the world. No report you need someone else to explain. Small on purpose, and the record below is what that produces.

    20+Projects delivered
    95%Client retention
    3xClient revenue growth
    AUS 2026Top rated AI agency
    Who it's for

    Businesses people look up before they call.

    Five to fifty people. You serve a town, a few suburbs, or a city. Someone is looking for what you do this week. The industries we've built for so far:

    Trades and construction
    Medical and allied health
    Legal and accounting
    Real estate
    Hospitality
    Retail and e-commerce
    Education and training
    Creative and media
    About

    The person you'll deal with.

    UnderCurrent is run by Luke Marinovic out of Melbourne. Strategy, design, code and automation under one roof, so nothing gets lost between the person who understands the problem and the person building the fix.

    We write pages that answer the question a customer actually asks, in plain words, and we keep your Google profile honest and current. We won't buy links or churn out pages nobody reads. We pick topics by what your customers already type in, not by what is easy to rank for.

    More about us
    FAQ

    Questions before the email.

    How long until I see a change?

    Your Google page can move in a few weeks. The rest takes longer, usually three to six months before you feel it in the calls.

    What does it cost?

    A set price each month, agreed before we start, with what you get written next to it.

    Do I need a new website?

    Usually not. Most of the time we add pages to the site you have and fix what's already there.

    What is AI search, and does it matter for a business like mine?

    It means people asking ChatGPT, or reading Google's AI answer instead of clicking through to a website. It matters, because that answer names two or three businesses and you want to be one of them.

    What do you actually do each month?

    Write pages, keep your Google page fresh, fix what's broken, and send you one page saying what moved.

    Other services

    AI Automation

    The paperwork that eats your week, done for you.

    View service

    Website Design

    Sites that load fast, read clearly, and turn visitors into enquiries.

    View service

    Consulting

    A clear plan for what to automate first, what to leave alone, and why.

    View service
    Contact

    Tell us what you do and where. We'll tell you where you come up, and where you don't.

    Send an email