Website Design

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Why it matters

People check your website before they call you.

Someone gets your name from a mate. Or they drive past your van. The next thing they do is look you up on their phone. What loads in the next few seconds decides if they ring you, or the next name on the list.

Over half of the smallest businesses in Australia still have no website of their own. That's good news for you. A clear, fast site puts you in front of half your street before you say a word.

Over halfof the smallest businesses in Australia have no website of their own
8.4%more sales after a phone site got a tenth of a second faster
3 in 4Australians trust a business more when its website ends in .au
The problem

Five things we hear when someone shows us their old site.

01

Fine on the desk, broken on the phone

It looks sharp on your big screen. On a phone the words run off the side and the buttons are too small to hit.

02

The site from 2016

You want to change a price or swap a photo. You can't. The bloke who built it stopped answering years ago.

03

A form that goes nowhere

Someone fills it in. It lands in an inbox nobody opens. You never even knew they asked.

04

A home page that says nothing

It lists everything you do. A visitor still can't tell what you're best at, or what to do next.

05

Slow on one bar of signal

They open it on a job site and the page stays blank. They hit back and ring someone else.

What it is

It's the place people check before they call.

A website is more than a page with your phone number on it. For a small business it does three jobs. It says what you do. It shows people you're real and you're good at it. And it makes getting in touch easy.

Everything else follows from that. We work out what each page is for, then write it, then draw it, then build it. If a page doesn't help someone decide, it doesn't go on the site.

Design

How it looks and how it moves. Drawn for a phone first, then the big screen.

Build

The code underneath. Fast to open, easy to change, nothing on it you don't need.

Words

What each page actually says, written the way you'd say it out loud.

Care

Domain, hosting, backups, small changes. Someone to call when something looks wrong.

How we work together

Built with you, not delivered to you.

  1. Talk

    What you do, who you want to hear from, and what you want them to do on the site.

  2. Design

    Every page drawn before a line of code. Changing your mind here costs nothing.

  3. Build together

    You get a link early. You click around on your own phone while we're still building.

  4. Launch and stay

    We move it across, check it, then stay on for a month while you settle in.

What the build includes

Yours to run, from the day it goes live.

The planWhich pages you need and how they join up. Agreed before we design a thing.
The designEvery page drawn out, phone and desktop. You look at it and say yes or no.
The buildCoded to open fast. Tested on old phones and weak signal, not just ours.
The wordsWe write every page. You read it and tell us what doesn't sound like you.
The setupDomain, hosting, a contact form that reaches you, and stats so you can see who visits.
30 days of careAfter it goes live, included. Any small fix, just ask.
Our workAll work

Three recent sites. Open one for the breakdown.

Construction

Web + UI Design

A site that feels as solid as the buildings. The home page walks you through the work, one idea per screen.

Livepremium site and UI

Photography

We Rise raffle page

A raffle page for a photography studio, built to get people involved, not just to collect names.

Livecampaign page

New site

Aspirant Projects

A new site for Aspirant Projects, drawn page by page and built for the phone first.

Livenew site

How it went

    Testimonials
    We came for one automation and ended up with a system we actually understand. The team runs it themselves now.
    EdwardPractice manager, Business
    Clear about what they'd do, clear about what it would cost, and it worked the way they said it would. That's rarer than it should be.
    AllyjanaDirector, Allyjana Marie Creative

    Why usOne person designs it, builds it and writes the words. Nothing gets lost between three people who never speak to each other. No template, no handoff, no account manager you have to explain it all to again. Small on purpose, and the record below is what that produces.

    20+Projects delivered
    95%Client retention
    3xClient revenue growth
    AUS 2026Top rated AI agency
    Who it's for

    Businesses that get judged before anyone rings.

    Five to fifty people. Word of mouth brings you most of your work, and every one of those people looks you up first. The industries we've built for so far:

    Trades and construction
    Medical and allied health
    Legal and accounting
    Real estate
    Hospitality
    Retail and e-commerce
    Education and training
    Creative and media
    About

    The person you'll deal with.

    UnderCurrent is run by Luke Marinovic out of Melbourne. Strategy, design, code and automation under one roof, so nothing gets lost between the person who understands the problem and the person building the fix.

    Every page gets one job before it gets a design. If a page can't say what it's for in one sentence, it doesn't go up. No stock photos, no sliders, no words that could be about any business.

    More about us
    FAQ

    Questions before the email.

    How long does a site take?

    Most small sites go live in four to six weeks. Bigger ones go up in stages, a few pages at a time.

    What does it cost?

    A fixed price, agreed before we start. You see what's in it and what isn't.

    Can I change it myself?

    Yes. Text and photos you can edit yourself. We show you how and write it down.

    What happens to my old site and my spot on Google?

    We point every old page address at the new one, so Google and your links don't lose you.

    Do you write the words?

    Yes. We draft every page. You read it and tell us what doesn't sound like you.

    Other services
    Contact

    Send us your website. We'll tell you what we'd fix first.