Real systems. Real numbers.
Automation builds with before/after metrics, tools used, and what went wrong during the build. No recycled fictional characters, no made-up clients — just systems we've built and run.
Case study
· Trades — Plumbing· South East Melbourne· SEO & AI VisibilityFrom 0% Visibility to Page 1 in 8 Weeks
An audit-based case study showing how a South East Melbourne plumbing business fixed critical SEO failures — slow load times, missing schema, zero content — and climbed from invisible to page 1 in 8 weeks, generating 47 qualified leads.
Case study
· Marketing & Automation· Melbourne30 Minutes a Week: AI Content Automation for Melbourne Small Businesses
→ 12-18 hours saved weekly, 96% cost reduction
A Melbourne automation firm automated its own content pipeline using Claude Sonnet, Perplexity Sonar, and a 19-point scoring framework. The system writes 3 SEO articles per week, cutting content time from 12-18 hours to 30 minutes of review, and annual content cost from $62,400-$93,600 to ~$2,400.