What is front end experience?
Front end experience is the customer-facing layer of your business: the marketing site, the booking flow, the client portal, the operational dashboard. UnderCurrent builds it on Next.js 15 and wires it directly into your CRM, calendar and payment stack, so every click connects to a system that already runs the rest of your operation.
It is not a single tool you buy; it is the orchestration layer on top of the tools you already pay for, tuned to how Front End Experience runs in your business day to day.
What does the build include?
The customer-facing layer, built to convert and wired to your stack. 8 deliverables by default, each tuned to how your business already operates.
- 01Marketing websites on Next.js with App Router, edge caching and Core Web Vitals green
- 02Client portals with authenticated dashboards, file delivery and role-based access
- 03Booking and scheduling flows connected to your calendar, CRM and payment stack
- 04Operational dashboards for pipeline, revenue and performance, refreshed from live data
- 05Interactive demos and calculators that qualify leads before a call is booked
- 06Headless CMS integration so your team ships content without engineering bottlenecks
- 07Design-system components reused across every surface — one brand, one codebase
- 08Analytics wiring: GA4, Plausible, PostHog, with conversion and funnel events baked in
Who is it built for?
If the thing a prospect or client sees — a website, a booking page, a portal — is the bottleneck between interest and revenue, this is the layer we rebuild.
Service Businesses
A site that works harder than a brochure.
Trades, health, legal, advisory. We build marketing sites that rank, convert and integrate with the booking, CRM and payment tools you already run on. No more handing leads to a static page and hoping.
SaaS and Product Teams
Marketing and product UI, built by the same hand.
Startups and product teams moving from Webflow to something serious. We build the marketing site, the app shell and the customer dashboard on the same design system — shipped fast and kept consistent.
Client Services and Agencies
Portals that replace the weekly update email.
Consultants, agencies, accountants. We build client portals with authenticated dashboards, document delivery and status views. Clients self-serve what they need, you stop answering the same three emails.
What tools does it work with?
We build on the stack you already run. If a tool has an API, we can wire into it. Common integrations we deploy for front end experience:
If you don't have a system in place yet, we help you choose a lightweight option that fits your business without adding overhead.
How does UnderCurrent build it?
Three stages. Then it ships. We move in weeks, not months.
- 01
Map
Audit how this works today. Sources, tools, handoffs, drop-off points. Output: a map with priority fixes.
- 02
Build
Deploy automation against your existing stack. Configured, tested, and documented end to end.
- 03
Flow
Hand over, train, monitor for 30 days. Results visible within 2–3 weeks of live.
How does it compare to alternatives?
Most teams have tried a template site, a freelancer build, or an agency retainer before finding something they actually want to own. Rows are capabilities; columns are approaches. A check means the approach consistently delivers.
| Capability | UnderCurrent | In-House DIY | Template Builders | Other Agencies |
|---|---|---|---|---|
| Built on a modern stack (Next.js, App Router) | ✓ | · | · | ✓ |
| Core Web Vitals green at launch and after | ✓ | · | · | · |
| Integrated with your CRM, calendar and payments | ✓ | ✓ | · | · |
| Design system reusable across every page | ✓ | · | · | ✓ |
| You own the code, deploy to your Vercel account | ✓ | ✓ | · | · |
| Shipped in weeks, not quarters | ✓ | · | ✓ | · |
What does it cost?
Project-priced, not per-seat. No ongoing software licence fees, because we build on the stack you already pay for.
by quote
Website
Public-facing
From AUD $2,500. 8 to 12 pages, design system, CMS, analytics and CRM wiring. The marketing site most small businesses actually need.
by quote
Dashboard
Authenticated
Authenticated client portal, dashboard or booking app. Includes role-based access, data integrations and operational views.
by quote
Custom
Platform
Multi-surface build: marketing site plus app plus dashboards, on one design system. Includes ongoing product support and iteration cadence.
How long does it take?
Most builds go live within 7 to 14 days of the first scoping call. Week one is discovery; week two is build and rollout. Measurable results are visible within 2 to 3 weeks of going live.
Full, multi-channel systems run 3 to 4 weeks end-to-end. We give you a firm timeline before committing, with no scope creep.
Where does UnderCurrent operate?
Based in Melbourne, Australia. We serve clients across Melbourne, Sydney, Brisbane, Perth, Adelaide, Canberra, Victoria, New South Wales, Queensland, Western Australia, South Australia, Australian Capital Territory, Australia. Most discovery and build work runs remotely; onsite sessions are available across greater Melbourne.
Frequently asked questions
What stack do you build on?
Next.js 15 with the App Router, React 19, Tailwind CSS, deployed to Vercel by default. For data: Supabase, Postgres or your existing API. For auth: Clerk or NextAuth. For CMS: Sanity, Contentful or Payload. We match the stack to your team and your scale, not the other way around.
Will it be fast?
Yes. Core Web Vitals green at launch is table stakes: LCP under 2.5s, CLS under 0.1, INP under 200ms. We ship on Vercel Edge, use static rendering where possible, and image-optimise everything. If your current site is slow, page speed is usually the first lift we see in conversions.
Do you design the site, or do I bring a designer?
Both works. We have our own design system and can drive end-to-end, or we build against your brand and Figma files. Most clients start with our design language and adjust as the brand evolves. Either way you get production code, not a prototype.
Can you integrate with the tools we already use?
Yes. Calendars (Cal.com, Calendly, Google), CRMs (HubSpot, Pipedrive, Salesforce), payments (Stripe, GoCardless), email (Resend, Postmark), analytics (GA4, PostHog) and everything in between. If there is an API, we can wire it. If there is no API, we build the webhook layer.
Do I own the code?
Yes. Code ships to your GitHub and deploys to your Vercel account. No proprietary CMS lock-in, no monthly platform rent. We document the build and hand over credentials so another developer could pick it up tomorrow. Ongoing support is optional, not a hostage situation.
How long does a full site take?
A marketing site with 8 to 12 pages ships in 3 to 4 weeks from first call. A client portal with auth, dashboards and integrations is 4 to 6 weeks. Interactive calculators or lead-qualification tools fold into the main build. We give a firm timeline after the first scoping session.
Luke Marinovic
Founder of UnderCurrent Automations. Builds sales, content, finance and operations automation for Australian small businesses.
Related services and source material.
Your site should earn its keep.
Book a free 30-minute call. We will audit your current front end, find the leaks between traffic and conversion, and show you what a custom build looks like for your business.