What is SEO & AI Visibility?
SEO & AI Visibility is the discipline that earns your business citations across every tool buyers search on: Google, ChatGPT, Perplexity, Claude, and Google AI Overviews. UnderCurrent Automations, based in Melbourne, combines classic SEO with answer engine optimisation (AEO) and generative engine optimisation (GEO) into one compounding system for Australian service businesses.
It is not a single tool you buy; it is the orchestration layer on top of the tools you already pay for, tuned to how SEO & AI Visibility runs in your business day to day.
What does the build include?
Ranking in Google, cited in ChatGPT. Everywhere your buyers look. 8 deliverables by default, each tuned to how your business already operates.
- 01Technical SEO audit covering crawl, indexation, Core Web Vitals, internal linking, and schema validation
- 02Entity-dense topic cluster architecture with pillar hubs and interlinked supporting articles
- 03Answer engine optimisation retrofit: BLUF paragraphs, question-led H2s, verbatim-citable FAQ blocks
- 04Google AI Overview optimisation: definitional openers, concise answers, topical authority signals
- 05JSON-LD stack on every page: Organization, LocalBusiness, Service, FAQPage, Person, Article, BreadcrumbList
- 06llms.txt signal file plus clean robots.txt directives for AI crawlers (GPTBot, ClaudeBot, PerplexityBot)
- 07Google Business Profile setup, local citations, and review generation for suburb-level search
- 08Monthly reporting on Google rankings, AI search citations, and organic pipeline attribution
Who is it built for?
If you want buyers to find you whether they search on Google, ask ChatGPT, or use Perplexity, and the business behind the page can actually deliver, this is the discipline we run.
Service Businesses
Rank for the questions your buyers already type and ask.
Consultants, advisors, agencies, tradies, allied health practices. Topic clusters built around the queries your buyers type into Google and speak into ChatGPT, interlinked into a pillar architecture that compounds every month. Local SEO layered underneath so suburb-level searches still land on your page, not on a directory listing.
SaaS and Product Companies
Own the category, not just the brand term.
Startups and product teams who need inbound pipeline, not just paid ads. Category-defining content, comparison pages, and use-case hubs built so ChatGPT, Claude, and Perplexity cite them as sources, and so Google ranks them for the queries that convert into demos, not just traffic.
Local and Multi-location
Found by the suburb, not just the postcode.
Melbourne and Sydney service businesses running multiple service areas. Google Business Profile, local landing pages, review capture, and suburb-level schema layered together so you show up in Maps, in AI Overviews, and in the direct enquiries that actually convert into bookings.
What tools does it work with?
We build on the stack you already run. If a tool has an API, we can wire into it. Common integrations we deploy for SEO & AI Visibility:
If you don't have a system in place yet, we help you choose a lightweight option that fits your business without adding overhead.
How does UnderCurrent build it?
Audit, architect, publish. Then it compounds. We move in weeks, not months.
- 01
Map
Audit how this works today. Sources, tools, handoffs, drop-off points. Output: a map with priority fixes.
- 02
Build
Deploy automation against your existing stack. Configured, tested, and documented end to end.
- 03
Flow
Hand over, train, monitor for 30 days. Results visible within 2–3 weeks of live.
How does it compare to alternatives?
Most businesses have tried a cheap SEO retainer, a generic AI content tool, or posting on LinkedIn, and ended up ranking for nothing. Rows are capabilities; columns are approaches. A check means the approach consistently delivers.
| Capability | UnderCurrent | DIY Blog Posts | Generic AI Tools | Other Agencies |
|---|---|---|---|---|
| Earns Google top-10 rankings on buyer queries | ✓ | · | · | ✓ |
| Optimised for ChatGPT and Perplexity citations | ✓ | · | · | · |
| Entity density and topical authority built in | ✓ | · | · | · |
| JSON-LD schema validated on every page | ✓ | ✓ | · | · |
| Local SEO + Google Business Profile managed | ✓ | ✓ | ✓ | ✓ |
| Content authored by humans, not spun | ✓ | ✓ | · | · |
What does it cost?
Project-priced, not per-seat. No ongoing software licence fees, because we build on the stack you already pay for.
from AUD $1,500
Audit
One-off
Technical and content audit, entity gap analysis, topic-cluster plan, 90-day roadmap. Delivered as a written report with prioritised actions.
from AUD $2,500
Build
Retrofit
On-page retrofit across 15 to 25 existing pages, JSON-LD stack, llms.txt, pillar hub build-out. Usually a one-time project, not a retainer.
from AUD $750/mo
Ongoing
Retainer
Monthly maintenance and content production: $750 to $1,500 per month depending on scope. Ongoing schema tuning, answer-engine work, and a monthly rankings and citations report.
How long does it take?
Most builds go live within 7 to 14 days of the first scoping call. Week one is discovery; week two is build and rollout. Measurable results are visible within 2 to 3 weeks of going live.
Full, multi-channel systems run 3 to 4 weeks end-to-end. We give you a firm timeline before committing, with no scope creep.
Where does UnderCurrent operate?
Based in Melbourne, Australia. We serve clients across Melbourne, Sydney, Brisbane, Perth, Adelaide, Canberra, Victoria, New South Wales, Queensland, Western Australia, South Australia, Australian Capital Territory, Australia. Most discovery and build work runs remotely; onsite sessions are available across greater Melbourne.
Frequently asked questions
What is AI visibility in SEO?
AI visibility is how often your brand, content, and expertise surface inside AI answers like ChatGPT, Claude, Perplexity, and Google AI Overviews when buyers ask buying-stage questions. Traditional SEO earns a blue-link ranking; AI visibility earns a verbatim citation inside a generated answer. Both matter, because buyers now split research between Google and AI assistants. We build for both and measure citations monthly.
Is SEO dead or evolving in 2026?
SEO is evolving, not dead. Google still drives the majority of organic discovery for most Australian service businesses, but the ranking surface is splitting. Classic blue links now share space with AI Overviews, featured snippets, Maps results, and People Also Ask. The discipline has widened into answer engine optimisation and AI search performance work. Businesses still doing 2020-era tactics are losing ground; the ones adapting are compounding.
How do you optimise for Google AI Overviews?
Only 38% of Google AI Overview citations now come from pages in the organic top 10, a major shift since the Gemini 3 rollout in early 2026. Selection is driven by semantic completeness, entity density, E-E-A-T signals, answer-first structure, and freshness. Open with a definitional sentence, use question-led H2s, keep paragraphs tight, add FAQ schema, and name real tools and authorities relevant to the query. Internal linking reinforces topical authority, one signal among several.
What does answer engine optimisation mean?
Answer engine optimisation, AEO, gets your content cited directly inside AI answers from ChatGPT, Claude, and Perplexity. Instead of earning a blue-link ranking for a keyword, you earn a verbatim mention inside a generated response. It uses question-led headings, BLUF paragraphs, clean schema markup, and named entities. AEO runs alongside traditional SEO, because buyers now research inside AI assistants before they ever open a search results page.
How will ChatGPT affect SEO?
ChatGPT has already absorbed a chunk of top-of-funnel research. Instead of typing a question into Google, buyers ask ChatGPT and often never click through to a website. That shifts the goal from winning clicks to winning citations. Practically, it means writing content ChatGPT can read and quote, making sure GPTBot gets a clean crawl, and tracking your citation rate across prompts, not just your Google rankings.
Can you do SEO with AI?
Yes, but AI is a tool inside the workflow, not a replacement for strategy. AI speeds up keyword clustering, draft writing, schema generation, competitor analysis, and technical audits. It still misses the judgement work: brand voice, entity positioning, editorial ranking of what matters. Our team uses ChatGPT, Claude, Ahrefs, Semrush, and Screaming Frog together, with a human editor in the loop. AI-generated slop gets caught in quality review and never ships.
How long before rankings move?
Technical SEO fixes and on-page retrofits typically move rankings in 4 to 8 weeks. Topical authority, which is ranking for a whole cluster of queries rather than one term, takes 4 to 6 months of consistent publishing. AEO and AI Overview citations can land within days of a page being indexed, but compound over the same 3 to 6 month horizon. No credible SEO service promises week-one rankings, especially on competitive buyer queries.
Luke Marinovic
Founder of UnderCurrent Automations. Builds sales, content, finance and operations automation for Australian small businesses.
Related services and source material.
Found in Google. Cited in ChatGPT. Both.
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