What is sales automation?
Sales automation is the infrastructure layer that captures every lead, qualifies it, routes it to the right rep, sequences follow-up and books meetings without anyone remembering to act. UnderCurrent Automations builds it end-to-end on the CRM you already use, so pipeline keeps moving while your team focuses on closing.
It is not a single tool you buy; it is the orchestration layer on top of the tools you already pay for, tuned to how Sales Automation runs in your business day to day.
What does the build include?
Every stage of your pipeline, handled. 8 deliverables by default, each tuned to how your business already operates.
- 01Lead capture from all sources into a single CRM view
- 02Automatic lead scoring and qualification routing
- 03Personalised outreach sequences at scale (email and LinkedIn)
- 04Multi-step follow-up sequences with conditional logic
- 05CRM stage progression automation (no manual dragging cards)
- 06Meeting booking with pre-meeting research briefs
- 07Reactivation sequences for leads that went cold
- 08Pipeline reporting delivered to your inbox weekly
Who is it built for?
If your business has a pipeline, a CRM, and a follow-up problem, this is what we build.
B2B Professional Services
More conversations. Less prospecting admin.
Consultants, agencies, coaches and advisors. We automate lead sourcing, outreach and follow-up so your time goes to conversations with qualified prospects, not filling a spreadsheet.
Trades and Construction
Quote every enquiry. Win more jobs.
Enquiries hit at 7pm and fall through the cracks by morning. We capture every inbound lead, send an immediate acknowledgement, and trigger a personalised quote sequence before your competitors respond.
Recruitment and Staffing
Fill roles faster. Automate the candidate flow.
From job ad to placed candidate, the admin is constant. We automate application screening, candidate sequencing, client updates and follow-up so your team works the pipeline, not the inbox.
What tools does it work with?
We build on the stack you already run. If a tool has an API, we can wire into it. Common integrations we deploy for sales automation:
If you don't have a system in place yet, we help you choose a lightweight option that fits your business without adding overhead.
How does UnderCurrent build it?
Three steps. Then it runs itself. We move in weeks, not months.
- 01
Map
Audit how this works today. Sources, tools, handoffs, drop-off points. Output: a map with priority fixes.
- 02
Build
Deploy automation against your existing stack. Configured, tested, and documented end to end.
- 03
Flow
Hand over, train, monitor for 30 days. Results visible within 2–3 weeks of live.
How does it compare to alternatives?
If you have tried to fix this before, here is why those approaches did not stick. Rows are capabilities; columns are approaches. A check means the approach consistently delivers.
| Capability | UnderCurrent | Doing It Manually | Off-the-Shelf Tools | Other Agencies |
|---|---|---|---|---|
| Responds to every lead within minutes | ✓ | · | · | · |
| Personalised outreach, not mass blasts | ✓ | ✓ | · | · |
| Updates your CRM without manual input | ✓ | · | ✓ | · |
| Follows up leads that go quiet | ✓ | · | · | · |
| Integrates with tools you already use | ✓ | ✓ | · | · |
| Measurable pipeline impact within weeks | ✓ | · | · | · |
What does it cost?
Project-priced, not per-seat. No ongoing software licence fees, because we build on the stack you already pay for.
from AUD $5,000
Foundation
Single pipeline
Capture, CRM progression, automated follow-up, reactivation. Fits a business with one primary channel.
from AUD $9,000
Multi-source
Cross-channel
Multi-channel capture, lead scoring, personalised outreach, meeting booking with pre-meeting briefs.
by quote
Full system
End-to-end
Outbound sequencing at scale, Clearbit or Apollo enrichment, Salesforce or HubSpot customisation, analytics.
How long does it take?
Most builds go live within 7 to 14 days of the first scoping call. Week one is discovery; week two is build and rollout. Measurable results are visible within 2 to 3 weeks of going live.
Full, multi-channel systems run 3 to 4 weeks end-to-end. We give you a firm timeline before committing, with no scope creep.
Where does UnderCurrent operate?
Based in Melbourne, Australia. We serve clients across Melbourne, Sydney, Brisbane, Perth, Adelaide, Canberra, Victoria, New South Wales, Queensland, Western Australia, South Australia, Australian Capital Territory, Australia. Most discovery and build work runs remotely; onsite sessions are available across greater Melbourne.
Frequently asked questions
Is this just mass cold email?
No. Mass, non-personalised outreach is spam and damages your domain reputation. We build personalised sequences using real data about each prospect: their company, role, recent activity, and fit with your ICP. Every message reads like it was written for that person.
What CRM systems do you work with?
HubSpot, Pipedrive, Salesforce, Monday.com, Notion, Close.io, and others. If your CRM has an API, we can build on top of it. If you do not have a CRM yet, we will help you choose one that fits.
How do you avoid landing in spam?
We configure proper email infrastructure: SPF, DKIM, DMARC, mailbox warm-up, send volume management, and domain health monitoring. Getting into inboxes is foundational to everything we build on the outreach side.
Do you write the outreach copy?
Yes. Copywriting for outreach sequences is included in the build. We work with you to nail your ICP, value proposition, and tone, then write sequences that sound like you, not a template.
What if a lead is not ready to buy yet?
We build nurture sequences for leads at different stages of readiness. Prospects who are not ready today get moved to a long-term sequence that keeps UnderCurrent visible until the timing is right.
How long before I see pipeline results?
Most clients see meaningful changes to pipeline activity within the first two to three weeks of going live. The exact timeline depends on your sales cycle length and lead volume.
Luke Marinovic
Founder of UnderCurrent Automations. Builds sales, content, finance and operations automation for Australian small businesses.
Related services and source material.
Your pipeline should not depend on who remembered to follow up.
Book a free 30-minute call. We will walk through your current pipeline, find where leads are slipping through, and show you what an automated version looks like.