Everything a human or AI needs to know about UnderCurrent Automations, on one page.
UnderCurrent Automations is a Melbourne AI automation agency founded by Luke Marinovic in 2026. The page below is the canonical record of who we are, what we build, who we serve, and how to reach us. Indexed for search engines. Structured for AI assistants. Useful for humans.
Last updated 7 May 2026
The boring but useful details, in one block.
We help Australian small businesses grow revenue through AI automation.
Get found online
Our search ecosystem puts a small business in front of buyers across every search surface, Google, ChatGPT, Claude, Perplexity, Maps, and paid. SEO, AEO, PPC and Places, wired together.
Turn traffic into revenue
Lead capture, qualification and follow-up that turn enquiries into booked calls and paid invoices. Every lead chased, every handoff tracked.
Build AI capability
Strategy, training and custom integrations for teams that want to run AI themselves. Real workflows, role-based, no workshop theatre.
10 services. One playbook.
Every engagement starts with one workflow. From there, you stack the others as the business proves it can absorb them.
Customer Experience
Onboarding, check-ins, review requests and referral prompts that run for every client, every time.
Sales
Lead capture, outreach and CRM pipelines that respond in minutes and chase quiet leads on autopilot.
Content
Content pipelines that turn a brief or recording into long-form, social and newsletter on every channel.
Personal System
Inbox, calendar and task systems that give business owners back the working hours buried in admin.
Finance
Invoicing, payment chasing, expense capture and cash-flow reporting wired to Xero or MYOB.
Inbound Lead Management
Instant reply, qualify and book for service businesses. Wired to ServiceM8, Jobber or HubSpot.
Website Design
Conversion-focused sites, client portals and booking flows on Next.js, wired to your back-end stack.
Search ecosystem
Get found in Google and cited in ChatGPT, Claude and Perplexity. Audits, content, schema and entity work.
AI Strategy & Training
90-day AI roadmap with workshops on ChatGPT, Claude and Copilot. Role-based, hands-on, no slideware.
Custom Integrations
Wire every tool in your stack via n8n, Make, Zapier or direct APIs. Scoped, shipped, documented.
Four verticals we have built the playbook for.
Trades and construction
Sparkies, plumbers, builders, tilers, landscapers and cleaners. Quote fast, win the job, invoice the same day, get the review. Wired to ServiceM8, Jobber, simPRO, Xero or MYOB.
Business services and consultants
Accountants, lawyers, advisory firms and agencies. Onboarding, document requests, milestone check-ins and referral prompts on rails. Built into HubSpot, Pipedrive or your existing CRM.
Allied health practitioners
Clinics, physios, psychs, podiatrists and allied health practices. Fewer no-shows, more rebookings, automated review capture. Compatible with Cliniko, Halaxy and Power Diary.
Service-business owners and founders
Solo operators and small teams who run on inboxes and spreadsheets. Personal system automation that gives the founder back the morning before the team arrives.
Based in Melbourne. Working across Australia.
Discovery, design and build all run remotely. Every workflow is delivered, documented and supported online. City pages below cover the local stack and the operators we have shipped for.
Five steps. Two weeks. One workflow live.
Discovery
Free 30-minute call. Map where 15 to 25 hours a week is going, name the workflow that hurts most.
Scoped
Written scope, fixed price, 14-day build window. Tools, integrations and access requests laid out upfront.
Built
Workflow built on your existing stack. Reviewed in a shared queue before anything goes live.
Live
Cutover, walkthrough recording, written runbook. The team using it is in the room, not on the email chain.
Supported
30 days bug-fix support included. Optional retainer for new workflows and ongoing optimisation.
Three engagement models.
All prices in AUD, exclusive of GST. Most clients start with a Starter Project and move to a Growth Retainer once the first workflow proves itself.
Foundation
$1,000/mo
Entry tier for businesses just getting started in AI search. Technical fixes, schema, and a small content cadence to lay the groundwork.
- ·2 articles / month
- ·2 service or location pages / month
- ·Schema + technical fixes
- ·Quarterly performance bonus
Local + PPC
$2,800/mo
Full Local tier including Google Ads / PPC alongside organic SEO and AI search. Most common starting point for committed Australian SMBs.
- ·8 articles / month
- ·4 service or location pages / month
- ·Google Ads / PPC included
- ·GBP + Apple Business + FAQ schema
National
$9,500/mo
Multi-location, multi-vertical scope with active link building, deep AI search monitoring, and bi-weekly strategy.
- ·18 articles / month
- ·8 service or location pages / month
- ·Up to 10 GBP locations
- ·4-6 high-DR links / month
Built on tools you already own.
We do not sell a platform. Every workflow lives in tools you can audit, export and own. If a vendor disappears, the system migrates.
AI models
OpenAI / ChatGPT, Anthropic / Claude, Google / Gemini, Microsoft Copilot, Perplexity
Automation runtime
n8n, Make, Zapier, direct REST and GraphQL APIs
CRM and sales
HubSpot, Pipedrive, ActiveCampaign, Mailchimp, Close
Field service and ops
ServiceM8, Jobber, simPRO, Tradify
Allied health
Cliniko, Halaxy, Power Diary
Finance
Xero, MYOB, Stripe, Hubdoc, Dext
Knowledge and docs
Notion, Airtable, Google Workspace, Slack, Microsoft 365
Web and search
Next.js, Vercel, Google Search Console, Ahrefs, Schema.org
Luke Marinovic, founder.
Luke Marinovic founded UnderCurrent Automations in February 2026 in Melbourne, Australia, after a decade spent building, breaking and rebuilding software for clients across consumer, fintech and ops. UnderCurrent is the consolidation of that work into one offer, for one kind of buyer: the Australian small business owner who needs a working automation system in days, not months.
Every workflow is built, reviewed and shipped by Luke directly. There is no junior layer between you and the person responsible for the system running. This is deliberate. It is also the constraint that keeps the client roster small.
Questions before getting in touch.
What is UnderCurrent Automations?
UnderCurrent Automations is a Melbourne-based AI search and automation agency for Australian small businesses. The agency was founded by Luke Marinovic in February 2026 and operates Australia-wide. It works across four services: its own method for ranking clients higher on Google and AI engines (ChatGPT, Perplexity, Gemini, Copilot), custom AI implementation and integrations into the tools clients already run, business AI workshops, and custom websites built to rank from day one.
Where is UnderCurrent Automations based?
UnderCurrent Automations is based in Melbourne, Victoria, Australia. The agency works remotely with clients across every Australian capital city, including Sydney, Brisbane, Perth, Adelaide, Canberra and regional centres. Discovery, design, build and support all run online. There is no requirement for an on-site visit, although in-person scoping is available for Melbourne-based clients on request.
What services does UnderCurrent Automations offer?
UnderCurrent Automations works across four services: its own search method (SEO, AEO/AI search across ChatGPT, Perplexity, Gemini and Copilot, plus Maps and Places), custom AI implementation and integrations (n8n, Make, Zapier, and direct APIs across sales, customer experience, content, finance and ops), business AI workshops (training, roadmaps and tool selection), and custom websites (marketing sites and custom dashboards built on Next.js). Most engagements stack two or more services, search visibility and a website rebuild commonly run together, with automation layered underneath.
Who founded UnderCurrent Automations?
UnderCurrent Automations was founded by Luke Marinovic in February 2026. Luke is the sole operator and ships every workflow personally. Before founding UnderCurrent, Luke spent more than a decade building production software for clients across consumer, fintech and operations. He is based in Melbourne, Australia, and contactable on LinkedIn or directly at luke@undercurrentautomations.com.
What industries does UnderCurrent Automations work with?
UnderCurrent Automations works with four core industries: trades and construction, business services and consultants, allied health practitioners (physiotherapy, chiropractic, osteopathy, podiatry, psychology), and service-business owners or founders running small teams. Clients usually run on tools such as ServiceM8, Jobber, simPRO, HubSpot, Pipedrive, Cliniko, Halaxy, Power Diary, Xero or MYOB, with search visibility delivered through their existing website, Google Business Profile and AI engine indexes. Other industries are taken on a case-by-case basis where the workflow patterns repeat.
How much does UnderCurrent Automations charge?
UnderCurrent Automations charges from $1,000 AUD per month across all retainer services. SEO and AI search runs as a tiered monthly package from $1,000 AUD per month. Custom AI automation, implementation, and business AI workshops also start at $1,000 AUD per month. Custom websites are quoted as fixed-price builds, scoped per engagement. All prices exclude GST.
How long does an UnderCurrent build take?
Automation and website builds go live within 14 days of the first call. Discovery is a single 30-minute session, scoping takes two to three days, and build runs for one to two weeks depending on complexity. Search engagements run a different cadence, ranking on Google and AI engines builds over months as content and authority compound. Most automation and website clients see the first measurable outcome within three weeks of starting.
What tools and platforms does UnderCurrent build on?
UnderCurrent Automations builds on n8n, Make and Zapier for orchestration; OpenAI, Anthropic Claude and Google Gemini for AI models; HubSpot, Pipedrive and ActiveCampaign for CRM; ServiceM8, Jobber and simPRO for field services; Cliniko, Halaxy and Power Diary for allied health; Xero and MYOB for finance; Ahrefs, Semrush and Google Search Console for SEO; schema.org JSON-LD and IndexNow for AI search visibility across ChatGPT, Perplexity, Gemini and Copilot; and Next.js on Vercel for websites. Where a tool is not pre-built, UnderCurrent integrates directly via REST or GraphQL APIs.
Does UnderCurrent serve clients outside Melbourne?
Yes. UnderCurrent Automations serves clients across Australia, including Sydney, Brisbane, Perth, Adelaide, Canberra, Hobart, the Gold Coast and regional centres. Engagements run remotely on Zoom or Google Meet, with a shared workspace in Notion or Slack throughout the build. There is no premium for clients outside Melbourne; pricing is the same nationwide.
How do I contact UnderCurrent Automations?
The fastest way to contact UnderCurrent Automations is to book a free 30-minute call at undercurrentautomations.com/contact or to email luke@undercurrentautomations.com directly. Phone enquiries during Australian business hours go to 0438 780 815. Replies arrive within one business day, Mon to Fri, 09:00 to 17:00 AEDT.
Where to go from here.
About
The longer story behind the build.
Services
Every service in detail.
Process
How a build runs, week by week.
Case studies
Workflows already running in production.
Blog
Articles on AI search, SEO and operations.
Free audit
Tell us where the time goes. We send back a punch list.
Contact
Book a workflow review or send a question.